The case for a codeless software company

I often get asked: Why are you an advocate for the codeless software company? Isn’t it better to build a kick-ass in-house software team, be in full control of your product, and have all the freedom to implement exactly the features you want? While these are reasonable questions, the traditional way of building software is not all sunshine and rainbows. In this post, I will outline a few of the reasons why.